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Executive Summary

Collecting the Data for QLMP 2040

The Temecula Quality of Life Master Plan (QLMP) 2040 is a visionary and living document created to express the aspirations, ideals and strategic priorities of the City and community. This second edition continues the successful path established by our predecessors in 2009, when the City reached its 20 year anniversary as a City.

A Look at the Past

During Temecula’s first twenty years, City leaders and residents engaged in proactive community building that resulted in many significant accomplishments and a cherished, high quality of life. With vision, focus, planning, and follow through, Temecula forged itself into a dynamic city and regional economic center for Southwest Riverside County. Throughout this transition Temecula retained its small town feeling and character even in the midst of strong population and economic growth.

In the past ten years, the QLMP has been a very successful tool for City goal setting and project implementation. All City Departments maintain performance indicators based on the QLMP Core Values and all Capital Improvement Projects are evaluated in terms of their adherence to the QLMP values. The original QLMP was intended as a 20 year plan, but many of the goals and project priorities have already been accomplished. City leaders, anticipating the larger general plan update, determined that this was an important opportunity to update the QLMP to help set the stage for that comprehensive planning process.

The first and second editions of the QLMP are framed between two major economic and social disruptions. In 2009, the Great Recession hit and economic conditions deteriorated for many years to come. In 2020, as the City embarked on this QLMP Update, the COVID pandemic hit and not only economic conditions but the basic health and social fabric of society were threatened. The City’s commitment to planning and strong fiscal stewardship has helped the community to navigate through the pandemic, but has also reinforced the imperative to build a resilient infrastructure and community support network.

Community Input

Community Survey The City of Temecula periodically engages True North Research, Inc. to conduct a community survey of citizen satisfaction, priorities, and concerns on a variety of services that the City provides. True North uses a survey methodology that combines mail and telephone recruiting strategies with telephone and online data collection to ensure accessibility and statistically reliable samples. The most recent survey was conducted in Spring 2021 and included a sample of 923 residents. The results of the survey for topics relevant to the QLMP are provided throughout this document.

Public Outreach This update to the QLMP was developed through an extensive public outreach process and shaped by a Blue Ribbon Committee (BRC) appointed by the City Council. This was a process similar to the first plan adopted in 2010. The Blue Ribbon Committee appointees represented the geographic, demographic and economic interests of the City. The BRC held seven meetings to review each Core Value, consider new data on population and economic trends, and to discuss evolving issues and conditions in Temecula that should be addressed in the updated QLMP The QLMP process was supported by the consulting team of Applied Development Economics and Moore lacofano Goltsman, both California firms with extensive experience in long term strategic planning processes and community engagement.

In addition to the BRC process, the Project team conducted an online survey of residents which supplemented the True North Survey and provided community input specifically on the QLMP Core Values and related issues. Other community outreach during the process included:

Pop-up Events in which the team set up booths at community events and solicited input from event participants

A Dedication Project Web Page where members of the public could learn more about the QLMP 2040, watch video of each BRC meeting and stay engaged in the process.

Public Workshops to engage the community, conducted both in person and online.

Our 7 Core Values

Each Core Value contributes to our overall quality of life. And they guide the measurement of the strength of our goals as we implement the Citizen’s 20-year priorities.

  • Safe & Prepared Community
    Public safety is the foundation of Temecula and the most basic service for which the City is responsible.
  • Transportation Mobility & Connectivity
    Transportation mobility, street maintance and sanitation are basic but essential functions deemed highly important by residents.
  • Healthy & Livable City
    Opportunities for parks, recreation, cultural arts, programs and events for civic engagement help to define the great quality of life in Temecula.
  • Economic Prosperity
    A business-friendly local economy providing diverse opportunities to live, work, and play in Temecula.
  • Sustainable & Resilient City
    Sustainable City values help plan for the future by meeting present needs without comprising the resources needed for future generations.
  • Accountable & Responsible City Government
    Meeting requisite health and public safety needs while proactively seeking to enhance service delivery to the community and maintaining fiscal transparency and prudent stewardship of local resources.
  • Equity
    Equity values help remove barriers to ensure opportunities for all to prosper through data-driven decisions personalized to residents of the City.